Email clients do not all use the same HTML rendering engine. Some versions of Outlook apply specific rules to widths, margins, fonts, background images and buttons.
Before sending
- Use Kiliba's desktop and mobile previews.
- Send a test to the email clients actually used by your audience.
- Keep the structure simple and do not place essential information only in an image.
- Add alternative text to important images.
A minor visual difference does not necessarily mean that the email is broken. Always check that text, links and calls to action remain readable and usable.