A contact is marked as invalid when Kiliba cannot send email to that address or must exclude it from campaigns.

Reasons displayed

• Invalid email: the address has invalid syntax, an unreachable domain or another issue that prevents its use.
• Bounce: a delivery failed permanently.
• Unsubscribed: the contact asked not to receive further emails.
• Marketing declined: the contact has not accepted marketing communications.
• Not subscribed to newsletter or newsletter opt-out: the status provided by your store does not allow sending.

What should you do?

Correct the address or status in your store when the source data is wrong, then allow the Kiliba synchronisation to update. Do not reactivate an unsubscribed contact or change their status without valid information or consent.

If the displayed reason seems inconsistent with your source, use the Submit a request form and include the visible reason and your CMS. Do not attach exports containing customer data.