Variables automatically replace a placeholder with data suited to the recipient or your store.

Common variables

• #PRENOM#: contact’s first name;
• #NOM#: contact’s last name;
• #EMAIL#: contact’s email address;
• #NOM_SITE#: store name;
• #ANNEE#: current year;
• #CODE_PROMO#, #VALEUR_PROMO# and #PANIER_MIN#: information from the configured promotional code.

Some scenarios offer additional variables, particularly for referrals or anniversaries. Use the list offered by the editor for the current context and keep both # characters around the variable name.