Kiliba attributes an order when it matches the account's configured attribution criteria, including its relationship with an opened email and the selected window.

Attribution window

In dashboard settings, select the window that suits your activity from the available values. A longer window includes more orders placed after an open; it does not prove that every purchased product appeared in the email.

Useful checks

• Check the exact order status provided by your CMS.
• Review the statuses included in statistics.
• Exclude revenue from a test or internal contact when required.
• Compare open and purchase dates in the order details.

A missing order may be outside the window, linked to an unidentified contact or filtered by its status.