Turn an in-store visit, a trade-show interaction or website traffic into new contacts you can activate in Kiliba. The form collects useful information so you can tailor campaigns to each person’s answers.

Before you start

• Open Forms & Popups, then select Forms.
• To activate a form, the Email field must remain visible and required, and the Opt-in field must remain visible.
• Prepare the consent wording and privacy-policy link that apply to your use case.

1. Create the form

1. Click Create a form.
2. Give it a name that will make it easy to identify in Kiliba.
3. Configure its title, subtitle, image and displayed elements.

2. Choose the information to collect

The form can collect an email address and, depending on your needs, a phone number, first name, last name, birthday, language and marketing consent.

You can also add custom questions with free-text, single-choice or multiple-choice answers. Questions can be required, and their answers can later be used to refine your segments.

3. Customise the experience

• Match colours, typography, spacing, fields and the button to your brand.
• Choose the message displayed after sign-up, or redirect the person to an HTTPS page on your website.
• If needed, enable the related email and customise the message sent after submission.

Use the preview before activation to check the desktop and mobile layout.

4. Activate and share the form

1. Save your changes, then click Activate.
2. Open Share & embed.
3. Choose how to distribute it: public link, downloadable QR code, website embed code or call-to-action button.

A deactivated form is no longer publicly available. A form that has already been activated can be deactivated, but it can no longer be deleted.

5. Review and use sign-ups

From the form, click View responses to search for a submission, review submitted fields or export the results as a CSV file.

After data synchronisation, subscribers are available in the Form - [form name] contact list. Use this list when targeting campaigns, or build a dynamic segment from custom-question answers. Submissions appear in the form’s responses first; they may not be immediately available for campaign targeting.

Watch the video walkthrough

Watch the video on YouTube (1 min 31 sec, French audio; subtitles are not currently available).