Scenarios automate communications based on contact behaviour, your catalogue or your marketing calendar. Start with a foundation that matches the data actually available in your store, then expand it progressively.

Scenarios to consider first

• Customer registration: welcomes a contact when they create an account in your store.
• Abandoned cart: follows up after a cart is abandoned when your CMS provides that data.
• New products or Promotions: highlights new or discounted products detected in your catalogue.
• Calendar event: prepares a campaign for an event that matters to your brand, with dates and emails to configure.
• Customer birthday: use only when your customer data contains usable birth dates. Without this data, birthday emails cannot be sent.

Activate a scenario

1. Open Scenarios and choose one that matches your objective.
2. Read its prerequisites and check that the required data is available.
3. Review every email: sender, content, links, products and any promotional code.
4. Configure the required options and dates. For a calendar event, no send date can be in the past and all required emails must be created.
5. Click Activate, then check the status displayed in the scenario list.

Before the first send

• Wait for the initial store synchronisation to complete.
• Review the audience and exclusion rules.
• Check the rendering on desktop and mobile.
• For scheduled campaigns, review the send sequence in the timeline.

No single combination suits every store. If a prerequisite remains blocked or expected data is missing, use the Submit a request form and include the scenario name and displayed message.