💡 Kiliba sends marketing emails to your customers every day.

🔎 Here are a few points to enlighten you on the differences between emailing and newsletter campaigns:

• The newsletter aims to build customer loyalty by regularly sharing news on a given topic related to your shop. It focuses on your brand, your actions and your identity.

• The email marketing aims to boost your sales and generate conversions. It is for this reason that it is sent punctually and targeted. Unlike the newsletter, it focuses on your products and services in order to significantly increase your turnover.

• Marketing emails and newsletters use separate lists due to different objectives and target audience. A person interested only in your products may not wish to receive a newsletter but to receive email campaigns.

• In addition, a few points bring them together because these two types of campaigns promote loyalty and the growth of your subscriber base.