Before each send, Kiliba applies campaign criteria, contact statuses, exclusions and the account's marketing-pressure rules.

Why might a contact not receive an email?

• They do not match the audience or trigger criteria.
• Their status does not allow sending or they are blacklisted.
• A higher-priority campaign is already planned and both sends cannot be combined.
• Data required by the scenario is unavailable.

Priority is not one fixed list shared by every account. Use the priority and marketing-pressure settings shown in Kiliba, then review the audience and timeline before activating the campaign.