Segments group contacts according to their data and behaviour. They let you adapt an audience without changing contacts in your CMS.

Two complementary approaches

• Kiliba segments: classifications calculated from available data, such as recency, frequency and interaction value.
• Dynamic segments: rules you build with conditions based on contacts, orders, behaviour or available properties.

A contact can move between segments as their data changes. Before sending, always review audience size and exclusions; an empty segment may indicate that a required field or condition is unavailable.