A Smartletter is a one-off campaign that you prepare, personalise, target and schedule in Kiliba.

Create the draft

1. Open Smartletters and start creating a campaign.
2. Describe your objective or use MARK to guide you and prepare a draft.
3. Select the products or content to highlight when offered by the journey.
4. Give the campaign a clear internal name.

Finish before sending

1. Review the subject, preheader, wording, links and products.
2. Choose the audience and review exclusions.
3. Check the desktop and mobile previews, then send a test.
4. Schedule the date and time, or keep the Smartletter as a draft.

A sent Smartletter remains separate from your automated scenarios and workflows.