🛍️ It is certainly the most important calendar workflow to activate for the year!

A worldwide phenomenon that came straight from the United States and has been developing for a few years now, 7 out of 10 French people say they want to do business on Black Friday!

This scenario contains several email series:

1️⃣FIRST EMAIL SERIES

When?

• D-4
  • Monday before Black Friday

To whom?

• All active are affected by this email

What?

• 3 customised recommendations

2️⃣SECOND EMAIL SERIES

When?

• D-2
  • Wednesday before Black Friday

To whom?

• To active customers who did not open the first Black Friday email

What?

• 3 customised recommendations

3️⃣THIRD EMAIL SERIES

When?

• The same day
  • Black Friday

To whom?

• All active customers are affected by this email

What?

• 3 customised recommendations in discount